As I have said time and time again, the internet is the “Wild Wild West” and just like love and marriage, “there are no guarantees”.  For the last several months Google has been involved in a lawsuit regarding fraudulent Clicks in their PPC program.

If you are a Chicago meeting and event venue or service provider and employ a pay per click campaign to maximize your exposure on Google, you might be interested in reading the full article

Analyzing your web traffic statistics can be an immeasurably important tool for a number of reasons. But before you can manufacturer full use of this tool, you must understand how to interpret the data. download Saw V dvd

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Top web hosting companies will provide you with fundamental web traffic data that you then have to interpret and make appropriate use of. However, the data you receive from your host company can be imposing if you don't grasp how to supplicate it to your particular undertaking and website. Let's start by examining the most fundamental data – the general visitors to your site on a daily, weekly, and monthly basis.

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These statistics are the most genuine

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Loaded allowance of your website's performance. It would appear on the surface that the more visitors you see documented, the better you can figure your website is performing, but this is an inaccurate understanding. You must also look at the behavior of your visitors once they get to your website to accurately assess the effectiveness of your site.

There is usually a great delusion about what is ordinarily known as “hits” and what is really competent, quality traffic to your site. Hits simply mean the number of information requests received by the server. If you think about the actuality that a hit can readily equate to the number of graphics per page, you will get an impression of how exaggerated the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in truth we are talking about a single visitor checking out a single page on your location. As you can see, hits are not worthwhile in analyzing your website traffic. The more visitors that turn up to your website, the more genuine your interpretation will become. The greater the traffic is to your website, the more precise your evaluation will be of overall trends in visitor behavior. The lesser the number of visitors, the more a few unorthodox visitors can misrepresent the assessment.

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The aim is to use the web traffic information to figure out how well or how poorly your site is working for your visitors. One way to ascertain this is to discover how long, on average, your visitors run through your site. If the time spent is comparatively brief, it usually indicates an elementary problem. Then the challenge is to evaluate what that problem is. Stormy Weather rip

The Children of Huang Shi video It could be that your keywords are guiding the wrong variety of visitors to your website, or that your graphics are disorganized or intimidating, causing the visitor to exit quickly. Use the experience of how much time visitors are spending on your site to identify specific problems, and after you fix those problems, continue to use time spent as an estimate of how effective your fix has been.

Furthermore, web traffic stats can help you establish effective and ineffective areas of your website. If you have a page that you consider as important, but visitors are exiting it swiftly, that page needs work. You could, for example, evaluate improving the link to this page by making the link more substantial and attractive, or you could reform the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you maintain are less essential, you might want to move some of your sales copy and marketing focus to that specific page. As you can see, these statistics will broadcast vital knowledge about the profitability of distinct pages, and visitor habits and stimulus. This is essential information to any effectual Internet marketing campaign.

Your website unequivocally has exit pages, such as a final order or contact form. This is a page you can expect your visitor to leave quickly. Nonetheless, not every visitor to your site is going to locate exactly what he or she is looking for, so observations may show you a number of other exit pages. This is customary unless you notice an exit trend on a specific page that is not designed as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not intended for that purpose, you must closely contemplate that particular page to figure out what the difficulty is. Once you identify potential weaknesses on that page, tiny modifications in content or graphics may have a consequential impact on the visitors moving through your site instead of exiting at the wrong page.

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After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Take notice if selective keywords are directing a specific variety of visitor to your site. The more targeted the visitor – implicating that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more profitable that keyword is.

However, if you find a great number of visitors are being directed – or should I say, misdirected – to your site by a specific keyword or phrase, that keyword demands modification. Keywords are essential to bringing quality visitors to your site who are open to do business with you. Close evaluation of the keywords your visitors are using to locate your site will give you a fundamental understanding of your visitor's needs and motivations.

Finally, if you notice that users are discovering your website by typing in your company name, break out the champagne! It means you have achieved a significant focus of brand recognition, and this is certainly an indication of burgeoning success.

About the Author: Mike Tansey has been online since early 2004. He can set you up with your own profit-unlimited pulling website within the next 24 hours. Duplication is the crux to Network Marketing, Mike has the Answer. Affiliate Marketing Opportunity.

One of the best moves you can make as an advertiser is to learn about SEO (Search Engine Optimization).  Therefore, you will be able to do your due dilligence prior to possibly throwing ad dollars away.  Below are some tips for media buying on the the internet. 

Resident Evil Tips for Media Buying on the Internet:

Visit the major search engines.  The top 3 are Google, Yahoo and MSN.  Type in Keywords and Phrases that may apply to your business. For example, if you are a fun restaurant in Chicago, chances are, people are searching that keyword phrase. 

Some keyword phrases to consider typing into Google are below.  Type them into Google's search engine to find websites that are good to advertise if you fall into the following keyword examples:

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Type the following keyword phrases into Google:

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fun restaurants in chicago, event spaces chicago, fun chicago restaurants, unique chicago dining, unique restaurants in chicago,  unique dinner venues in chicago, trendy chicago restaurants, corporate meeting production, corporate teambuilding activities chicago, corporate parties places chicago, meeting venues in chicago, team building events chicago

Type the following keyword phrases into Yahoo:

chicago meetings, chicago sightseeing, chicago special events, unique venues chicago, restaurants in downtown chicago, restaurants with private rooms in chicago, private party venues in chicago, top restaurants in chicago, restaurants in theater district chicago,

Those websites that display for these keyword phrases on page one are a good “buy” for your hard earned ad dollars! 

Additional Internet Advertising Tips:

1. Please beware of inflated claims visitor claims – ask any potential online publisher who their target audience is and ask yourself whether it matches your target market.

2. Ask the online publisher “How do you reach “my” target market?”

3. Ask the online publisher “Where can I find your website on the internet and how?” 

4. Very Important – Do a search on Google, Yahoo and MSN for keywords and phrases to see if you can find their website.  Some new websites will pay for placement if they can not seem to get themselves listed organically.

5. How long has this company been in your industry? 

The World Wide Web is referred to as the “Wild West”.  Buyer beware is the best policy.  If it is too good to be true, then it is.  Don't believe everything that an online publisher says.

Most of all, make sure they can PROVE the following: Number of visitors, Keywords/Phrases that bring those visitors to their site, conversions to your website. 

Most websites that sell ads have an internal tracking system.  Ask them to provide you with a back end report of their keywords and phrases that brough visitors to their website for the last month, 3 months, etc. 

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Listen to Mr. Chicago's Rant and Tips on Protecting Your Advertising Dollars Online

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Do you really want your website to be found on the major search engines?  I found this white paper to be very useful in maximizing our Heres Network of Destination Cities including our ever popular www.hereschicago.com

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You will be glad you did! 

 

These key strategies for marketing your business online have always been effective, but are now much easier to apply.

 

Things like…

 

  * DESIGNING A WEB SITE THAT SELLS:

 

    As in the early days of the 'Net, your web site needs to

    have clear navigation and a good sales process to be

    effective; however, it's now much more important for your

    site to look professional.

   

    Today's web surfers have clear expectations of how a

    commercial web site should look and perform.

   

    Luckily, new tools and resources, such as the free

    web-building software Nvu (http://www.nvu.com), make it a

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breeze for you to create a good-looking, fully functioning

    business web site.

 

  The Stepfather dvdrip * RESEARCH KEYWORDS AND PHRASES:

 

    Advanced tools such as Yahoo! Search Marketing's

    Keyword Tool (http://searchmarketing.yahoo.com/rc/srch/)

    and Wordtracker (http://www.wordtracker.com) can help

    you pinpoint exactly who your market is and what they're

    searching for on the Internet to find you. 

 

  * TIPS FOR YOUR ONLINE SUCCESS

 

E-mail marketing is still highly profitable. In fact, we made $2.4 million last year from e-mail marketing alone!

 

Not only is it a great — and inexpensive — way to establish relationships with your customers, but your promotions and follow-up offers can be completely automated.

 

However, while you used to be able to send e-mail to absolutely everyone, these days you have to be very careful. Spam — a growing problem on the 'Net — cost US businesses an estimated $17 billion in 2005 (Ferris Research) and now accounts for 57% of all e-mail (Ipswitch 2006)!

 

The consequences of spamming have grown far beyond a slap on the wrist from your Internet Service Provider or a few nasty e-mails from angry recipients. For example…

 

  * Internet Service Providers now filter all incoming e-mail

    for spam by blocking messages that contain particular

    combinations of words or phrases and shutting out ALL

    e-mail from the domains and IP addresses of known spammers.

 

    50% of your e-mail may be “filtered” and never reach your

    subscribers. And it can take weeks or months to resolve

    the issue!

 

  * The CAN-SPAM Act (January 2004) introduced laws that allow

    spammers to be prosecuted if specific guidelines aren't

    being met. Under this Act you can be fined or even jailed,

    if your e-mails don't meet certain requirements, such as an

    “unsubscribe” link in the body of each e-mail you send out.

 

The bottom line is that if you want to take advantage of the profit-boosting power of e-mail marketing, you MUST make sure that your e-mails comply with the CAN-SPAM act. You can read the full text of the CAN-SPAM regulations at:

 

http://www.spamlaws.com/federal/can-spam.shtml.

 

Once you've made sure your e-mails will be delivered, you need to think about their content. In the face of overflowing inboxes, your e-mails and newsletters need to be particularly appealing and valuable if you want them to be opened.

 

Keep up with the search engines and take advantage of

FREE sources of traffic

 

The search engine landscape has changed dramatically since we published the first edition of our course. We used to recommend getting listed on eight major search engines:

Altavista, Excite, HotBot, InfoSeek, Lycos, Northern Light, WebCrawler, and Yahoo.

 

Today, clear leaders have emerged, narrowing our recommendations to the top three contenders:

 

  * GOOGLE (http://www.google.com): The most important of

    the three, Google has a 49% share of the search market.

 

  * YAHOO! (http://www.yahoo.com): A distant second, Yahoo

    has a 22% market share.

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  * MSN (http://www.msn.com): With 11% of the market, MSN

    is still worth focusing on.

 

With fewer search engines, keeping on top of their ever-shifting algorithms has become critical. If you can get a top listing on Google, for example, you can double your potential customers!

 

A new way to drive free traffic to your site is to write short articles related to your industry and post them on e-zine article directories such as EzineArticles.com (http://www.ezinearticles.com).

 

Include your tagline at the bottom of each article you write and watch your traffic increase exponentially — as well as your inbound links (which the search engines consider when ranking your site!).

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Take advantage of as many FREE sources of traffic as you can to drive tons of targeted traffic to your site!

 

Instantly boost your traffic with pay-per-click

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Paid search has exploded, becoming a widely accepted way to drive qualified traffic to your site — fast. And with each passing year, it becomes more sophisticated, allowing you to zero in on your target market with greater precision.

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Today, the major players are…

 

  * YAHOO! SEARCH MARKETING (http://searchmarketing.yahoo.com):

   

    Yahoo's sponsored search lets you advertise your site in

    the search results of the following search engines:

    MSN, Yahoo, AltaVista, InfoSpace, AlltheWeb, and NetZero.

 

  * GOOGLE ADWORDS (https://adwords.google.com/):

 

    With Google AdWords, you can have your ads show up in

    sponsored search listings for certain keywords — and you

    can also advertise on other sites that match your audience.

 

  * MSN ADCENTER (https://adcenter.msn.com/):

 

    MSN has recently entered the arena of paid search with

    AdCenter. So far, it's the only PPC engine to offer

    keyword-based demographic targeting.

 

Paid search is one of the fastest ways to drive qualified traffic to your site… and if done properly, won't break the bank. To learn how to profit from pay-per-click advertising in three simple steps, check out my April 17, 2006 blog post at:

 

http://blog.marketingtips.com/derek/2006/04/

 

——————————————————–

 

Pomote your business with the technologies

that have changed the face of Internet marketing

 

Technology has been furiously advancing since the first edition of our Insider Secrets course — paving the way for new and highly effective ways to promote your Internet business.

 

Let's look at some that have had the biggest impact:

 

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  * AUDIO AND VIDEO:

 

    The Internet has come a long way since its text-only

    roots! Programming languages such as JavaScript and

    programs like Macromedia's Flash have allowed for web

    video and audio, slide presentations, and other

    interactive elements.

 

    Our testing has proven that using audio and video as part

    of your sales process can now have a dramatic impact on

    your bottom line — if done right. Use short audio and

    video clips of you and your customers to personalize your

    site and reassure visitors that you are a credible business.

 

  * BLOGGING:

 

    Blogs are informal web forums that invite feedback

    and discussion. They're free to set up and use, and so

    simple that they can be created in minutes using sites

    such as Blogger (http://www.blogger.com

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).

   

    As a result blogging has exploded in popularity over the

    last few years.

 

    With a business blog you can reach a wider audience,

    generate better search engine rankings, boost your revenue,

    and develop rapport with your customers — to name just a

    few benefits.

   

    And because blogs are updated frequently, search engines

    LOVE them. For an in-depth, step-by-step guide to using

    blogs to explode your income, check out “Blogging for

    Dollars” (http://www.marketingtips.com/trafficsecrets/) —

    a 125-page book plus DVD devoted to this subject.

 

  * PODCASTING:

   

    Podcasting, the delivery of audio files — typically MP3

    files — via the Internet, is one of the hottest new

    technologies to hit the market.

   

    It allows you to publish audio content that interested

    listeners can subscribe to via RSS “feeds” — so they can

    automatically receive your audio broadcasts without having

    to go to your web site.

 

    Check out this blog post to learn how you can

    create your own podcast in three simple steps:

   

    http://blog.marketingtips.com/derek/2006/03/

 

  * DIRECT-TO-DESKTOP TECHNOLOGY:

 

    Direct-to-desktop technology is a way to deliver information

    straight to your subscribers' desktops — without having to

    wrestle with e-mail filters, bouncebacks, or your

    competition!

   

    Here's how it works: The sender uses an application such as

    Desktop Marketer (http://www.marketingtips.com/desktop/)

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    that formats and sends the information straight to a

    “reader” that's been installed on the recipient's desktop.

 

    Once your customers sign up, they don't have to check

    their e-mail or visit your web site to get your latest news

    or updates. A flashing desktop icon alerts them as soon as

    they receive your message — and all they have to do is

    click to read it.

 

Visit www.marketingtips.com for more Tips from Derek Gehl.  I absolutely love this site.  You have no idea how much this site has helped many website owners around the world.  Most of all, sign up for their newsletter.  You won't be dissapointed!

A new Research study reveals that 62% of search engine users, up from 48% in 2002, click on a search result within the first page of results, and a full 90% of users, up from 81%, click in the first three pages of natural search results. 36%, up from 33% in 2002, believe that the top natural search results show the leading brands in their fields.

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When search engine users can't find what they are looking for on the first page of natural search results, 41% will change engines or search terms, up from 28% in 2002. 88% will change terms or engines if that information is not on the first three pages.

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Millions of searchers are looking for products and product information on the internet, and over one third of them believe that the companies at the top of the natural results are the industry leaders. Web page optimization is how smaller companies can level the playing field and compete with the big guys.

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I have compiled a list of 24 tips to help you and your webmasters become successful in their websites and rank well in search engines. Following these tips will no doubt take your website far with regard to visitation, retention and search engines.

Website Colors
Dark colors are generally a bad idea to use on a website as they appear gloomy. Try using light colors with a few strong colors to support it.

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Music
Music on a page is generally a bad idea unless you have a specific reason for it – IE. your website is music related. Add features to allow people to turn it off/on/pause if you do.

Broken Links
Broken links on a website is a website crime! Make sure all your links work correctly or else leave them out.

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“Under construction” signs are generally not a good idea and can cause visitors to leave immediately as content is lacking.

Speed
Keep your pages load time as fast as possible – people don't want to wait a whole minute just to load each page. 

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See your webmaster about making sure your website loads quickly. 

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Splash Pages
Splash pages are not ideal as first impressions are everything. People generally scan a website between 10-30 seconds before deciding to leave or stay.

Content, Content, Content
Content is everything. There are websites who have poor presentation but their quality content makes up for it. Try to have content that is appealing to your visitors.

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Try to use text rather than images containing text for faster load times and to improve search engine results.

Update Frequently
Update your website constantly. This will let visitors know you are hard at work – even if it is something small.

Annoying Popups
Do not have popups on your website. People hate popups. Try using “popunders” instead if you must.

Navigation

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Navigation. Keep your navigation accessible to your user where they can instantly have access to your site's content.

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This is a must. Use contrasting colors for text to allow visitors to be able to scan your website for content.

Design.
Think about the little things that you could add to improve your site's overall presentation. Be creative.

Originality.
People don't want to go to websites that have everything any other website has. Try to give your visitors reasons why your website is better than others.

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Partnering with other websites related to yours is very important if you want to become well known. It also allows you to grab and share ideas with your partners.

Consistency
Keep your layout and presentation consistent through your whole website. Always keep your navigation links at the same place otherwise it may confuse your visitors.

Cross Browser Compatability
Ensure your website looks the same in all browsers (Internet Explorer, Mozilla, etc.). Many people use many different browsers so it is essential that you think of your visitors by making your website compatible with most of them.

Site Title
Make sure the title of your website is descriptive in what your site contains. A good title is vital to search engine optimization.

Meta Tags
Include keywords to your meta tags that fit your website. If your website doesn't have the keywords contained in your meta tags search engines may not include your website or it may decrease your ranking.  Talk to your webmaster if you don